Case study 1

MULTI-CHANNEL CAMPAIGN SUCCESS STORY

A luxury lakefront escape with diverse offerings — from weddings and corporate retreats to wellness experiences and glamping. Despite stunning facilities and unique experiences (hello, alpacas!), they struggled to generate consistent bookings due to scattered marketing. Our multi-channel digital strategy changed that — unlocking new revenue streams and filling the calendar year-round.
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PROBLEM STATEMENT

01

Multiple service offerings (weddings, retreats, glamping) lacked a unified marketing message, leading to brand confusion.

02

Ads failed to target specific audience segments, resulting in low engagement and poor conversion rates.

03

Missed seasonal opportunities and weak corporate/wellness bookings created revenue inconsistency throughout the year.

Goals

  • Boost bookings across all service lines with focus on corporate retreats and wellness getaways.
  • Establish Marmora Retreats as a premium, must-visit destination in Ontario.
  • Maximize year-round occupancy, reducing reliance on peak seasons.

OBJECTIVES

  • Consolidate and restructure campaigns around audience-specific needs and search behavior.
  • Launch seasonal and location-based targeting strategies to drive qualified traffic.
  • Develop scalable landing pages and creatives tailored to weddings, corporate groups, wellness seekers, and glamping audiences.

SOLUTION

  • Audience Segmentation
Defined four key personas — couples, corporate groups, wellness seekers, and luxury glampers — each with tailored messaging.
  • Campaign Restructuring
Consolidated ads by audience, optimized for regions near Toronto, Hamilton, Burlington, and Ottawa.
  • Creative Optimization

Designed scroll-stopping ad visuals with stunning imagery of the
lakefront, dome tents, and alpaca encounters.

  • Seasonal Bidding Strategy
Increased bids during high-conversion windows; ran strategic offers for slower seasons.
  • Service-Specific Landing Pages
Improved Google Ads Quality Scores and conversion rates by aligning page content with user intent.

RESULTS & SUCCESS METRICS

+167%

Corporate retreat bookings in Just 90 days

42%

Decrease in cpa across all Offerings

+89%

In new wellness revenue from yoga/meditation groups

215%

Growth in glamping bookings — now a premium, year-round product

$37,500

In new wellness revenue from yoga/meditation groups

31%

Website conversion rate boost via targeted landing pages

+47%

Shoulder season occupancy — smoothing seasonal cash flow

CLIENT TESTIMONIAL

Derchristian
Derchristian
Beautifully designed template that comes in many varieties. Very flexible and well documented!
Leeseit
Leeseit
Love it. Found it easy to get my site up and running. Great examples. Great design.
Rayrah
Rayrah
Fantastic design, incredibly well documented, and an absolute pleasure to use! The customer support is one of the absolute best I've ever had the pleasure of interacting with. Quick, courteous, and extremely helpful.
Derchristian
Derchristian
Beautifully designed template that comes in many varieties. Very flexible and well documented!
Leeseit
Leeseit
Love it. Found it easy to get my site up and running. Great examples. Great design.
Rayrah
Rayrah
Fantastic design, incredibly well documented, and an absolute pleasure to use! The customer support is one of the absolute best I've ever had the pleasure of interacting with. Quick, courteous, and extremely helpful.

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