A Homecare Company was facing fierce competition in Ontario’s home care space. Despite their unique nurse-led, Dementi Ability-certified model, they struggled to communicate their value and generate consistent leads. With a segmented, service-specific digital strategy, we transformed their visibility, lead quality, and regional reach—positioning them as the top alternative to corporate-run providers.
Low brand visibility and unclear messaging in a market dominated by large providers
Disconnected marketing across services with limited geographic reach
Inconsistent lead flow and underperforming ad campaigns
Created dedicated ad campaigns for dementia care, PSW services, nursing, and general home care searches—each with tailored ad groups and messaging.
Implemented advanced negative keyword lists to reduce irrelevant clicks while preserving lead quality.
Launched radius-based campaigns across 24 Ontario cities with bid boosts in high-converting zones.
Prioritized peak search hours with time-based bid multipliers to capture high-intent users.
Wrote service-specific messaging that addressed real family concerns—care quality,
trust, and home support reliability.
Aligned each ad group with mobile-first pages designed to convert, featuring testimonials, simplified forms, and service-specific proof points.
Increase in qualified home care Assessment requests
Cost-per-lead reduction across All campaigns
Ctr improvement on dementia- Related ads
Growth in inquiries for specialized Care(dementia, alzheimer’s)
Increase in recurring revenue
Expansion ofgeographic reach
Higher conversion rate from Optimized landing pages
Let us restructure your campaigns and your results.