Case study 2

FRAGMENTED CAMPAIGN SINTOA HIGH-PERFORMANCE, VERTICAL-DRIVEN LEAD ENGINE.

A global payment gateway for high-risk industries, was burning through ad budget with minimal return. Through smart segmentation, refined targeting, and pain point-focused messaging, we transformed their Google Ads into a consistent lead-generating
machine across global markets.

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PROBLEM STATEMENT

01

High cost-per-acquisition and poor targeting across key global markets (US, EU, Canada)

02

Generic ad copy, weak campaign structure, and low- converting landing pages

03

Ineffective negative keyword strategy blocking qualified leads and missing vertical-specific opportunities

Goals

  • Generate more qualified leads from high-risk merchant sectors
  • Reduce ad spend inefficiencies and CPA
  • Position the brand as a leader in niche verticals such as forex, adult, and gambling.

OBJECTIVES

  • Restructure campaigns by vertical and geo-focus
  • Implement smart negative keyword + demographic targeting
  • Improve conversion rates through aligned ad/landing page messaging

SOLUTION

  • Vertical-Specific Campaign Restructuring

Created separate campaigns for forex, adult, digital goods, gambling,
dating, etc., with relevant ad groups and keywords.

  • Advanced Negative Keyword Framework

Built shared negative lists to filter irrelevant traffic without
blocking qualified prospects.

  • Geo-Targeting & Demographic Optimization

Applied strategic bid adjustments for regions like Cyprus
and audience age groups 18–34.

  • Ad Scheduling & Bid Multipliers

200% bid boosts during peak hours (8AM–8PM) to capture ready-to-convert traffic.

  • Pain Point-Driven Ad Copy

Industry-specific messaging that directly addressed customer concerns like approval rates, fraud, and setup time.

  • Landing Page Alignment

Created cohesive experiences between ad copy and page content to drive conversion.

RESULTS & SUCCESS METRICS

+173%

Corporate retreat bookings in
Just90 days

42%

Increase in qualified leads within
60 days

+89%

Improvement in landing page
Conversion rates

215%

Growth in forex/trading leads —

Now their #1 vertical

+37%

Ctr lift due to laser-focused ad
Messaging

11

New eu markets entered without cpa Increases

$28,500/month

Saved by eliminating wasted ad Spend

CLIENT TESTIMONIAL

Derchristian
Derchristian
Beautifully designed template that comes in many varieties. Very flexible and well documented!
Leeseit
Leeseit
Love it. Found it easy to get my site up and running. Great examples. Great design.
Rayrah
Rayrah
Fantastic design, incredibly well documented, and an absolute pleasure to use! The customer support is one of the absolute best I've ever had the pleasure of interacting with. Quick, courteous, and extremely helpful.
Derchristian
Derchristian
Beautifully designed template that comes in many varieties. Very flexible and well documented!
Leeseit
Leeseit
Love it. Found it easy to get my site up and running. Great examples. Great design.
Rayrah
Rayrah
Fantastic design, incredibly well documented, and an absolute pleasure to use! The customer support is one of the absolute best I've ever had the pleasure of interacting with. Quick, courteous, and extremely helpful.

RUNNING GOOGLE ADS WITH NO REAL ROI?

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